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Crossy Road by the Numbers: Statistics You Need to Know

The Popularity of Crossy Road

Crossy Road is a popular mobile game developed by Hipster Whale, an independent Australian video game development company. The game was first released in 2014 and has since become one of the most downloaded and played games on mobile devices worldwide.

Downloads and Revenue

• As of 2022, Crossy Road has been downloaded over 500 million times on Google Play Store alone.
• The game has generated over $200 million in crossyroad-app.com revenue since its release in 2014.
• In 2020, the game was reported to have earned around $20 million per month.

User Engagement

• On average, players spend around 25-30 minutes playing Crossy Road each session.
• Over 70% of players report playing the game daily.
• The game has an average rating of 4.5 out of 5 stars on Google Play Store, indicating a high level of user satisfaction.

Gameplay Statistics

• In a single day, over 100 million characters are crossed in the game.
• Players complete around 10-15 levels per hour on average.
• The most popular character is the chicken, followed closely by the cat and dog.

Characters and Power-Ups

• Over 150 characters have been added to the game since its release.
• The most expensive character pack costs around $9.99.
• Players use over 50 million power-ups daily, with the most popular being the speed boost.

Monetization Strategies

• Crossy Road uses a freemium business model, where players can download and play the game for free but must pay for in-game currency or characters.
• The game generates revenue through in-app purchases, which account for around 70% of total revenue.
• Players spend an average of $5-10 per month on in-game purchases.

Regional Popularity

• Crossy Road is most popular in North America and Europe, where over 60% of downloads come from.
• The game is also highly popular in Asia, particularly in China and Japan, where around 20% of downloads originate.
• In some countries, such as the United States and Canada, players spend more time playing Crossy Road than any other mobile game.

Player Demographics

• Over 70% of players are between the ages of 18-34.
• The majority of players (around 60%) are male.
• Players from higher-income households tend to play the game more frequently and spend more money on in-game purchases.

Device Statistics

• Crossy Road is playable on a wide range of devices, including Android smartphones and tablets, iOS devices, and even some smartwatches.
• The most common device used to play the game is an Android smartphone (around 70%).
• Players with higher-end devices tend to spend more money on in-game purchases.

Comparison to Other Games

• Crossy Road has been compared to other popular mobile games such as Flappy Bird and Subway Surfers.
• In terms of downloads, Crossy Road has surpassed both games.
• The game’s revenue is also comparable to that of other top-grossing mobile games, including Clash of Clans and Pokémon Go.

Conclusion

Crossy Road by the numbers paints a picture of a highly successful mobile game. With over 500 million downloads and $200 million in revenue, it has become one of the most popular and profitable mobile games worldwide. Understanding these statistics can help developers and marketers create more effective strategies for creating and promoting their own games.